Brand
Mido is a Swiss watch brand owned by the Swatch Group, sitting between Hamilton and Longines in the group's brand hierarchy. Founded in 1918, Mido focuses on the Multifort, Ocean Star, and Commander collections — all fitted with modified ETA movements, primarily the C07.621 with an 80-hour power reserve. Prices run from $400 to $1,200, making Mido one of the more accessible entry points for documented Swiss manufacture. For buyers who want reliable Swiss quality, straightforward design, and a broad authorised dealer network without paying for a more prestigious name, Mido is a logical choice.
1 Review
Yes — Mido sits within the Swatch Group hierarchy between Hamilton and Longines, giving it access to the same movement technology at a more accessible price. The 80-hour power reserve on its core C07.621 calibre beats what most competitors offer at $400–$1,200.
Mido's core collections — Multifort, Ocean Star, and Commander — use a modified ETA movement, primarily the C07.621, which delivers an 80-hour power reserve, well above the 40-to-56-hour norm at this price.
